The main objective of the presentation is to create an audiovisual journey in both minor and major, that underlines the importance of sound and music in relation to television and campaigns in general. With lots of examples, Daniel and Lars will cover everything from basic psycho-acoustics and the workings of the inner ear, to more pleasing examples of really cool and visionary uses of sound, music and speech. During the presentation Daniel and Lars will disassemble some of their own productions to show how sound can create illusions and also present the works of other designers that have rocked STUPID’s world. They’ve got the ingredients – all they need is you, to add some noise.