Font Fight

TYPO Berlin 2008 Image | Thursday, 29 May | 8:00 pm | german

Bruno will explain the rules of this ‘no-holds-barred’ fight that lasts over four rounds. The winner will be declared by the audience response each speaker receives for their contribution. Each round lasts three minutes.

The four rounds are structured as follows:
Round 1:
Each contestant introduces their favourite typeface and why everyone should love it
Round 2:
Each contestant shows the font in good use, how they like it seen
Round 3: Each contestant shows examples of their font abused, how they will not accept their fonts used
Round 4: Each contestant cirtisises the work of their competition

During and at the end of each round the audience reaction is measured an points awarded. The contestant with the highest number of points is the champion. It is therefore important for each contestant to have their fans present during this bout.

Combatants are strictly confidential!

Maag_Bruno

Bruno Maag

Bruno Maag was born near Zurich in 1962. After an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland's largest daily paper, he fell in love with the smell of ink and the clatter of printing machinery. His passion for letterforms led him to study typography at Basel School of…
Weidemann_Kurt

Kurt Weidemann

Kurt Weidemann was born in Masuria, Poland, in 1922. From 1941 to 1945 he performed his military service in Russia, followed by several years as a prisoner of war. In 1950 he started training to be a typesetter and then studied at the Stuttgart State Academy of Art and Design,…
Erik Spiekermann © Dennis Letbetter

Erik Spiekermann

Art Historian, Information Architect, Type Designer, Author (Berlin, San Francisco, London)

Erik Spiekermann is information architect, type designer and author. Two of his typefaces, FF Meta and ITC Officina, are considered to be modern classics. He founded MetaDesign (1979) and FontShop (1988). He is behind the design of well-know brands such as Audi, Bosch, VW, German Railways and Heidelberg Printing, among…

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