Kutlu Çanlıoğlu, Senior Creative Director at the BBC World Service will talk about the user experience and typographic challenges of translating the principles behind the BBC’s new Global Experience Language (GEL) into the design of news services across 27 languages using 9 different scripts.
This work takes place against the backdrop of the less-than-perfect but now fast-evolving typographic environment of the web and Kutlu will talk about the practical solutions and strategies employed to meet these challenges.
Nassim is the first typeface used as an Arabic webfont on a major high-traffic site. Its use on the Arabic-script language websites of the BBC World Service prepared the ground for a new and enriched Arabic web typography. The development of this project entailed questions circling around typographic identities, script authenticity, technical constraints and the interplay of these factors. In implementing the Nassim webfonts for the BBC World Service, Titus Nemeth collaborated closely with the design team to address their requirements and built on a varied range of sources to inform design choices. This talk traces the process of these first steps in custom Arabic web typography, summarising the main challenges, solutions found and speculates about the way ahead.