Michael Pietig studied International Marketing in Münster. During and after his studies, he worked for Hutchison Telecom and Orange in the marketing and communications departments.
He worked in European sales marketing for Deutsche Telekom in Bonn from 2003 to 2008. While there, he developed and launched an international shop concept, implemented an international BTL ad campaign, and coordinated re-branding activities in Eastern Europe.
He began working for Interbrand in 2008 as a consulting director, advising national and international clients on brand creation, brand management and brand evaluation. He was also responsible for world-wide trade fair and retailing concepts for various clients. As a member of management from 2010 to 2013, his portfolio was Interbrand’s new business and marketing activities in Central and Eastern Europe.
He moved to ABB in early 2014 as head of global branding & advertising, where his duties included the support, development, and implementation of ABB’s global brand, as well as the development and production of global ad campaigns. From the beginning of 2015 until February, 2016, he headed up the strategic communications division of the technology consortium “Solar Impulse”.
Pietig has been the head of brand consulting for the Hilti company of Schaan, Liechtenstein since March 2016.