The importance of design for the development and the future of Metapaper business model

TYPO Berlin 2016 Beyond Design | Saturday, 14 May | 3:00 pm | Stage | German

In four years, Metapaper has gone from an idea to a real online platform. During the Metapaper development process, the meaning of design has changed radically.

Olaf Stein, a partner at Factor, and Axel Scheufelen, founder of Metapaper, will talk about the significance and challenges of the design, beginning with visualising a business model to help in acquiring investors and partners, through the development of a transactional web shop to generate the first sales, all the way to a real platform and B2B solution.

Olaf Stein

Olaf Stein

Founder (Hamburg)

Olaf Stein was one of the founders of Factor in 1993. He specialises in branding and his work has been honoured with numerous prizes in German and international competitions. He is a member of the German Designer Club (DDC), the Type Directors Club in New York and the German Design…
Dr. Axel Scheufelen

Axel Scheufelen

Managing Director (Stuttgart)

Axel Scheufelen has been working in business development and modelling for more than ten years. Four years ago he founded Metapaper, the first e-commerce platform in Europe for paper and print. He previously worked for Finnish management consultants Pöyry, Scheufelen paper factory and the business development consultancy he founded called…

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