Axel Scheufelen has been working in business development and modelling for more than ten years. Four years ago he founded Metapaper, the first e-commerce platform in Europe for paper and print. He previously worked for Finnish management consultants Pöyry, Scheufelen paper factory and the business development consultancy he founded called Reisner + Scheufelen. At Metapaper, he oversees the business development, IT, sales and marketing divisions.