Simon Manchipp

Introducing charm into charmless categories

TYPO Berlin 2013 Touch | Friday, 17 May | 4:00 pm | Hall | English

Old models of communication were based on reach, rather than touch. Many brands reach for a wider audience, but miss their potential by failing to touch people. Simon will take you through a roller-coaster ride of SomeOne’s experiments, ideas and applications where new branding has been employed to touch a different audience, expand a brands repertoire or better explain not just what a brand makes, but why it makes it.

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Simon Manchipp

Simon‘s SomeOne has been behind the recent Royal Opera House rebrand, the re-grouping of the National Maritime Museum (the largest in the world), the Royal Observatory (The Home of Time) and the Queen’s House (The birthplace of British architectural classicism) as Royal Museums Greenwich, the rebrand of the progressive high…

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