How to create legendary branding

TYPO Berlin 2008 Image | Saturday, 31 May | 5:00 pm | english

How are brands created? How does their visual image function? Mike Salisbury reports from his many years of experience as a brand designer.

Salisbury, Michael_Original

Mike Salisbury

The name Mike Salisbury may not appear on the work, but he is the brains and hands behind the creative brand icons such as Halo; Michael Jackson’s white glove; Rolling Stone, Surfer, and Playboy magazines; O’Neil and Gotcha surf wear; Levi’s 501 jeans; Hasbro (one of the biggest toy companies…

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