I will share some anecdotes, examples and insights I have learned along the way about designing for a global audience in a local context (e.g. Tourists at MoMA in New York), or a local audience within a global context (e.g. local sellers on Etsy as a global marketplace).
Julia Hoffmann
Julia Hoffmann is the Global Creative Director for Etsy. Based in Berlin, Germany she oversees the visual brand internationally across all consumer touch-points. Prior to this, and for the past five years, Julia served as the Creative Director of the Museum of Modern Art in New York City. In her…
