Julia Hoffmann

Embrace the oxymoron

TYPO Berlin 2014 ROOTS | Friday, 16 May | 5:00 pm | Hall | English
I will share some anecdotes, examples and insights I have learned along the way about designing for a global audience in a local context (e.g. Tourists at MoMA in New York), or a local audience within a global context (e.g. local sellers on Etsy as a global marketplace).
Julia Hoffmann

Julia Hoffmann

Julia Hoffmann is the Global Creative Director for Etsy.  Based in Berlin, Germany she oversees the visual brand internationally across all consumer touch-points. Prior to this, and for the past five years, Julia served as the Creative Director of the Museum of Modern Art in New York City.  In her…

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