Agustin Garza

Un-Focused. Lessons learned from Peripheral Vision.

TYPO San Francisco 2015 Focus | Thursday, 30 April | 3:00 pm | YBCA Theater | English

Society encourages a single-minded pursuit of mastery in a narrow domain over a broad ranging occupation in multiple domains. Design professionals are mostly trained to be specialists, they are taught to hone in on specific targets and pinpoint an optimal solution with maximum efficiency. But the fact is that all individuals have, not one, but several inner talents worth developing and eventually mastering – creativity can barely survive if fed by a single source of inspiration. In this talk, Agustin explains how leveraging the collective experience of inherently diverting interests can empower the creative process.

Agustin Garza_Typo15

Agustin Garza

Brand Strategist (Pasadena, California)

Society encourages a single-minded pursuit of mastery in a narrow domain over a broad ranging occupation in multiple domains. Design professionals are mostly trained to be specialists, they are taught to hone in on specific targets and pinpoint an optimal solution with maximum efficiency. But the fact is that all…

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