Data is rapidly becoming our most valuable asset for understanding consumer behaviors and measuring product success. When we look into the future, it is the exponential growth and availability of metrics that can either help or daunt us. Sensitivity to data, to data utility, its implications and impact provide an opportunity for designers to play a key role in determining how data is applied and interpreted. Designers need to visualize, translate and envision using this data. Telefonica has both a vision for future capabilities and has access to remarkable data. As designers, we can and should play a central role in how this capability is leveraged for a better future.
Pamela Mead
Pamela joined Telefonica R&D in 2009 as Director of User Experience and is responsible for the ideation and conceptualisation of innovative new services. She is also responsible for defining Telefonica’s Global User Experience, leading the User Experience lab, and working closely with the Corporate Focus Areas and Operating Businesses to…
