Trends in modern communication, and how to catch attention that lasts.
Multitasking has always been around. Yet, the density, range and the speed of information and its distribution have dramatically increased. The consumer is faced with a great deal of distraction, and we tend to look away or tune out when it gets too much. Our presentation will look at the sender’s perspective and his/her view of the roots of communication, the status quo and the processes that back it. In addition, we will speak about solutions and proposals for how to catch the consumers’ attention in the long run.
Anabel Ternès
Anabel Ternès studied Communication Studies, Psychology and Business Management. She wrote her doctor’s thesis about intertextuality. Ternès has held leading positions in marketing and business development in international companies, including Samsonite and Fielman. She had been a presenter, host and consultant for many years. Anabel Ternès is a Professor of…
