Julia Wolf studied business, with a focus on marketing, at the Pforzheim University of Applied Sciences. After spending time abroad in South Africa, she worked briefly in the fashion industry at H&M. Since 2010, she has worked for the convenience store chain dm-drogerie. She began in the marketing department and is now team leader for the company’s customer dialogue, website, and social media sector. Among others, dm maintains a presence on Facebook, Instagram, YouTube, and Snapchat, and all the channels are maintained in-house, meaning the dm team creates most of the content itself, without an agency.
Photo: Julia Hofmann