Gerry Leonidas teaches and researches typography and typeface design at the University of Reading, UK. He supervises MA and PhD research, and lectures widely. He consults on publication and typeface design, reviews bodies of work, and runs knowledge transfer projects with a twin focus on global business development, and new education initiatives. He is the president of ATypI, a founding member of Granshan Foundation, and helps organise ICTVC and other conferences. He is the Director of the MATD, the TDi summer course, and the new MResTD, a new hybrid programme on research in typeface design.