Co-founder of the creative studio ATYPICAL, Isabel works at the intersection of typography, design, and art direction to visualize language, culture, and identity. For her residency project, she’s exploring how typography-led design can respond to a place, its language, and its cultural identity. She’s developing experimental typefaces and designs that visualize specific ideas, words, and characteristics that sometimes feel untranslatable or unexplainable. Underpinned by social research, her work aims to celebrate language and identity in an unconventional way. During her residency year, she’s building on her typography skills and continuing to work with brands interested in cultural design.