Gerhard Pfau is a Designer, Design Thinker, and a Member of the IBM Academy. As Lead Europe, IBM Design Education and Activation Gerhard works with IBM teams and with clients to help them understand, experience and leverage IBM Design Thinking to create innovative solutions with outstanding user experience. Gerhard has lead the team who created the studio in Boeblingen, Germany. As design lead for IBM Studios Boeblingen he is mentoring and nurturing the local design community to ensure great outcomes for users. Prior to that Gerhard was design lead in IBM’s Smarter Process portfolio, and lead architect for human-centric business process management.