Patrick has recently been helping Eight Inc (the design company behind the Apple Stores) set up shop in London. “Taking a brand forward will often create new models, new services and new experiences that may at first seem surprising but in retrospect manifest an emerging strategy – and shatter category norms”
Being an Independent Creative Director with over 25 years’ experience and working with the world’s leading brands Patrick lives in London and works with organisations and individuals facing complex design and innovation challenges. Formerly Executive Creative Director of Wolff Olins he worked on projects including London 2012, Macmillan Cancer Support and (Red).
Patrick is an “old stager” when it comes to building relationships with clients as a base for fruitfull cooperations: “Clients’ needs have changed, and the branding and communications industry has struggled to adapt… to create meaningful shifts companies have to make new things and create new brand-defining experiences.”