born 1945 in Schwelm, Westphalia. He startet his career as an intern in a renowed printing an publishing firm in Stuttgart. Following his trining as an advertising agent at Witzgall he graduated at the Advertising College in Hamburg and became a copywriter, managing and creative director and partner in various advertising agencies. Numerous national and international awards followed. From 1990 he was vice-president of marketing communication, passenger cars for Daimler-Benz AG. At the beginning of 1999 he was promoted to senior vice-president of DDB Europe and cairman & CEO of the German DDB-Holding COM GmbH in Dusseldorf.