Self-taught designer from Sweden. Acknowledged industrial leader in online, branding, animation and graphic design. Manager of Trollbäck Company, which he established five years ago. Focuses on online brand concepts and film title design (Vanity Fair). Also produces commercials, music and short films, concepts in space. Works for TV and film companies, e.g. HBO, TNT, Fox Searchlight, Miramax, and PR clients, e.g. Volvo and Sony. Formerly Creative Director at R/Greenberg Associates.