Heiko Scherer has worked for film, TV, the electronic media and advertising for more than 15 years. He was an executive with Unitymedia and Kabel Deutschland, and has helped build pay tv platforms in Germany. He worked as a consultant for various PR agencies, including Jung von Matt and Ogilvy, where he focused on strategies for national and international media corporations. Today, Heiko Schwerer is the head of the KircherBurkhardt MediaLab in Berlin. Mobile & tablet applications and the crossmedia evaluation of content (print, broadcasting, mobile communication, and the web) are what he focuses on. He is currently developing projects for Frankfurter Allgemeine Zeitung, Mediengruppe DuMont Schauberg, and other publishers, as well as for advertising clients, e.g. Porsche and Allianz Group.