Frederik Wilken graduated in communications design and media studies from the Braunschweig University of Art. He has been with wirDesign for some ten years, taking care of accounts including comdirect, Magdeburg Public Works (SWM), the city of Heilbronn, and Rational. His clients benefit from his integrated approach to brand and design. His work has received numerous honours, including the Berliner Type, DDC, and Best of Content Marketing awards. His formidable achievements led to a 2015 nomination for the Newcomer prize of the German Design Awards.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.