Julius Hui joined Monotype’s Hong Kong office in 2015, having spent several years advising type foundries and brands on Chinese typeface design. After joining Dalton Maag in 2013 he collaborated with HP and Intel, all while advocating for the improvement of Chinese type design, which has included teaching and contributing to several magazines. At Monotype, Hui works on bespoke type projects for major brands, as well as developing and updating faces for the Chinese market.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.