Workshop: Experimental design – visual methods and systematic play

TYPO Berlin 2016 Beyond Design | Friday, 13 May | 5:00 pm | Foyer | German

What are the possible ways of placing an object in a format, varying a shape or placing several objects in relationship to each other? Any experimental work is predicated on rules comprising systematic experimentation through reduction to a single aspect and wide variations of that aspect. Method and chance are not mutually exclusive in this model, rather they cross-pollinate each other. A playful approach sharpens our vision and sensitizes our perception – allowing us to discover new things, explore limits, expand our own range and surpass our previous achievements.

Betina Mueller ©KatjaKlein

Betina Müller

Professor Typography, Potsdam University of Applied Science (Potsdam)

Betina Müller studied visual communications at Berlin’s Academy of Arts. From 1984 to 1994, she worked freelance from her own studio, as well as working as an assistant professor at the University of the Arts in Berlin, teaching fundamentals of typography. Since 1992, she has been professor of typography in…

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