Unexpected revolutionaries, Erica Wolfe-Murray and Alex Mecklenburg fly below the radar. Yet both are deeply committed to challenging how creative companies ‘do’ business.
With extensive industry experience, their bold approach to creative commercialisation tackles industry fears head on.
They range freely from the big picture down to the smallest detail. Embedding creativity across an organisation’s total operation, whilst applying the same imaginative zeal to contracts, IP, intellectual assets, revenue models, ways of trading targeting them all in their determination to see creativity fairly and properly rewarded.
Inventive, direct, happy to overturn all the norms as to how creative companies can both grow and develop better resilience – their stories will inspire, raise questions and challenge you to launch your own commercial revolution.
Alex Mecklenburg
Creative Thinker & Doer (London)
