Trigger a Revolution… Let’s seize control!

TYPO Berlin 2018 Trigger | Saturday, 19 May | 4:00 pm | Hall | English

Unexpected revolutionaries, Erica Wolfe-Murray and Alex Mecklenburg fly below the radar.  Yet both are deeply committed to challenging how creative companies ‘do’ business.

With extensive industry experience, their bold approach to creative commercialisation tackles industry fears head on.

They range freely from the big picture down to the smallest detail.  Embedding creativity across an organisation’s total operation, whilst applying the same imaginative zeal to contracts, IP, intellectual assets, revenue models, ways of trading targeting them all in their determination to see creativity fairly and properly rewarded.

Inventive, direct, happy to overturn all the norms as to how creative companies can both grow and develop better resilience – their stories will inspire, raise questions and challenge you to launch your own commercial revolution.



Alex Mecklenburg

Creative Thinker & Doer (London)

Alex Mecklenburg is a creative thinker, doer and problem solver. Her motto of curiosity, resourcefulness and resilience have guided her throughout her career in the creative industries. She started her journey 25 years ago at Ogilvy. Where she worked across multiple disciplines and regions, building global brands and campaigns for…
Erica Wolfe-Murray

Erica Wolfe-Murray

Author and Consultant (Salisbury, UK)

Founder of Lola Media, imaginative innovator Erica Wolfe-Murray has worked with over 200 creative, cultural and tech companies in the last six years’ alone. With a determined belief in the power of creativity to build value, she totally rethinks/reframes companies' output, their financial models and their legal frameworks to deliver…

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