Today’s role of color in branding

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 3:00 pm | Show | English

For many of us, it is virtually impossible to imagine life without colour. Is the visual cue that defines our world, drawing us in to feel a connection with our environment and the things we love. However, understanding how to incorporate colour in our daily works can be critical. When used wisely colour can be the booster to your brand/projects success. Join us while we share the best way to optimize the colour process from the creative early stage until the production.

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Carola Seybold

Carola Seybold (Pantone)

Director of Business Development / PANTONE (Stuttgart)

Carola Seybold has completed her Diploma at the age of 24 years from Lake of Constance University (GRMY) and further finalised her Marketing studies from University of Hohenheim (Germany). Before joining PANTONE LLC in 2008, Seybold has worked as a Senior Consultant at Glasmeier & Partner Int.  She works as Director of…

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