Ludovic Balland

The Modern Man Thinks in Contrasts

TYPO San Francisco 2013 Contrast | Friday, 12 April | 10:00 am | Forum Building

This lecture will confront some typographic works with their surroundings. Typography in use needs to be in relation to it’s context, it needs to make a contrast and to affect the urban landscape, in order to stay visible and to be remembered.

“Thinking in terms of contrasts is not a confused way of thinking”

Balland_Original

Ludovic Balland

Ludovic Balland specializes in typography, typesetting and conceiving book projects. He studied visual communication at the University of Art and Design in Basel and trained at Dalton & Maag in London. In 2002 he founded the studio The Remingtons in Basel, focusing on typography and typesetting techniques. In 2006 he…

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