Waving his »Magical Wand« and speaking with his colorful (Brooklyn) accent, Ed Benguiat will take us through his typographic journey from BC (before computers) to the New York Scene which will absolutely blow you away. Many of them leading up to a remarkable story.
Ed’s created about 600 fonts in his lifetime, (O.K.They’re not all great) including many beautiful ITC faces, as well as too many logotypes of major corporations to list. You’ll see a few of them too. You can’t possibly categorize them. Ed is a legend in his own category on type design.
Benguiat’s slide show/talk about typographic design could undoubtedly be the most exciting one ever held in Berlin. As in music, looking at the notes on a music score won’t sell the tune. You’ve got to HEAR IT orchestrated and arranged and played by the best musicians. He’s convinced that showing a font in an A-B-C format will not sell it either. You’ve got to SEE IT in action, typographically arranged exactly the way the designer had in mind. Each piece of designed typography should be, so to speak, a beautiful work of art within itself. That’s what typographic communication is all about »Liberate the Letterform«.
With all that!
You better look out or Ed will be surely put an alphabetical spell on you with his magic wand.
