Maxwell Roberts

Round in circles and back again: Simplicity, coherence, and the need for evidence-based design

TYPO Berlin 2016 Beyond Design | Saturday, 14 May | 3:00 pm | Show | English

After researching into schematic map usability and aesthetics for ten years, I created a London Underground concentric circles map in 2013, and was amazed by the  response it generated. Similar reactions to designs for New York, Berlin and Paris showed that their powerful appearance uniquely captures public interest. It might be argued that such maps are easier to use, but objective data imply a different story. Every network is unique and requires schematic map design rules that match its properties, and subjective opinions on usability should never ever be trusted.

Maxwell Roberts

Maxwell Roberts

Lecturer of Psychology at the University of Essex

After researching into schematic map usability and aesthetics for ten years, I created a London Underground concentric circles map in 2013, and was amazed by the  response it generated. Similar reactions to designs for New York, Berlin and Paris showed that their powerful appearance uniquely captures public interest. It might…

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