In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.
Adam Twardoch
Director of Products, FontLab (Berlin)
Adam Twardoch is Director of Products of FontLab. He also has been working as a font consultant for MyFonts, Monotype, Google, Adobe and many independent font vendors, specializing in font technology, multilingual typography, CSS webfonts, Unicode and OpenType. Adam has been a core member of the initiatives that created the…
Matthew Rechs
Director and General Manager, Adobe Type and Typekit
Matthew Rechs is Director and General Manager for Type and Typekit at Adobe. Adobe's Typekit subscription service is used by millions of people every month to find, get, and use high-quality fonts to enhance their design and typography. For more than 30 years, Adobe’s in-house type foundry has contributed countless…
David Berlow
The Font Bureau
David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries. He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. Font Bureau…
Ivo Gabrowitsch
Director eCommerce Marketing, Monotype
Ivo Gabrowitsch is an eCommerce Marketing Director at Monotype and is responsible for FontShop, Linotype, and FontExplorerX.com. He also directed marketing activities for FontFont and FontShop before FontShop International was acquired. After having worked for several years as a media designer on different print and non-print projects, he attended the Beuth University…
Alexandra Korolkova
Art Director, ParaType
Alexandra Korolkova is a Cyrillic type designer, type researcher and type consultant. She has been working for ParaType since 2009 as a Head of Type Design, and from 2014 — as a Type Director. In 2009–2011 participated in Public Types of Russian Federation project (including PT Sans and PT Serif) as the principal designer. She also wrote a book on…