Adam Twardoch, Matthew Rechs, David Berlow, Ivo Gabrowitsch, Alexandra Korolkova

Panel discussion: “Business opportunities and challenges in bringing variable OpenType fonts to the market”

TYPO Labs 2017 New Dimensions in Type Engineering | Friday, 07 April | 6:00 pm | Cupola | English

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet of things or Operating Systems? Let’s take a deeper look and discover how the industry leaders deal with market strategies for variable fonts.

Adam Twardoch

Adam Twardoch

Director of Products, FontLab (Berlin)

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet…
Matthew-Rechs400

Matthew Rechs

Director and General Manager, Adobe Type and Typekit

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet…
David Berlow

David Berlow

The Font Bureau

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet…
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Ivo Gabrowitsch

Director eCommerce Marketing, Monotype

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet…
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Alexandra Korolkova

Art Director, ParaType

In 2016 we witnessed many discussions in the industry around the technical aspects of variable fonts, but what about the business aspects? Is there a real need for this technology? Will users pay for the new font features? How can we define this user profile? Designers, web developers, manufacturers, the Internet…

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