A good design is the result of three factors above all – order, contrast and reduction. This new principle can be universally applied, from architecture to painting, and of course to product and communications design. In his fascinating presentation, author Tom Moog uses examples to this theory of good design, in which these three “filters” allow through only elements that facilitate focus on structured content and stimulating visuals. This new principle hones the capacity to evaluate art, design and marketing.
Tom Moog
Tom Moog is an author of books born in 1950. He studied Visual Communication at the University of Wuppertal and graduated with a designer’s diploma. In addition to continuing his studies, he has also dedicated himself to the presidency of the Koblenz Club Bund Deutscher Werbeberater / Deutscher Kommunikationsverband. Since…
