“Polish School of Posters”: ten facts and myths

TYPO Berlin 2014 ROOTS | Thursday, 15 May | 7:00 pm | Stage | English

Known and admired around the globe in the 50s and 60s, “Polish School of Posters” remains today one of the most exceptional graphic design tendencies ever. Formed during the communist time (and supported by the regime), it was recognized as a revelation, a completely new trend, which transgressed the traditional rules of typography and design and ignored the rules of publicity. Fascinated by the new tendency, many graphic designers from all over the world crossed the iron curtain eager to learn directly from its creators.

After the collapse of communism in 1989, blatantly rejected by a part of the generation of graphic designers born in the 70s, for whom it was as a symbol of shameful local and handmade design, the “Polish School of Posters” is now en vogue again. The return of its popularity is due to the contemporary tendencies of vernacular, retro and “slow” design.

Is it just a fashion or is Polish School of Posters a lasting value for the contemporary graphic design? The presentation will shed light on ten facts and myths about the movement to nurture a discussion whether and how today’s designers can find inspiration in it.

Katarzyna Matul

Katarzyna Matul

Katarzyna Matul, art historian, grantee of the Fond National Suisse, works on a PhD thesis: « The cultural legitimization of the poster in Europe after 1945 » at the University of Lausanne, where she teaches Art and Publicity. Previously during 2002-12, she curated several exhibitions at the Poster Museum at…

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