During the “How It’s Made” lecture, with the help of an archaic piece of equipment, the overhead projector, Honza Zamojski (artist, curator and publisher) will describe and discuss the specific way in which the Morava publishing house has operated for the past three years. The most important feature of Morava’s “artists’ books” has been the collaboration between an invited artist and a designer/editor. Work on individual titles often lasts a full year, concepts change, and ideas are polished, until readers are given a substantial book that is truly a work of art. The analysis of particular stages of book creation: from the selection of artists, through the process of design and production, to issues connected with printing and sales of books, leads to a surprising and quite diabolical synthesis. Between dry facts based on several years of the publishing house’s activities, Honza Zamojski weaves elements originating from “Rosemary’s Baby”, and the lecture comes closer to performance art or stand-up comedy than a typical academic monologue. His appearance in Berlin will be the last in his “How It’s Made” lecture cycle (he has appeared so far at Centre Pompidou, MoMA Library, Printed Matter and Motto).
