Jonathan Ford (Pearlfisher)

High tech, low tech fusion – creative thinking to transform lives

TYPO Berlin 2017 Wanderlust | Thursday, 25 May | 3:00 pm | Hall | English

Only attendees can watch this video. This restriction applies for ten months after TYPO Berlin 2017.

In a world where change is inevitable and billions is spent on dead-end innovation, the ability to innovate nimbly, at low-cost, is crucial for brands. Inspired by innovation examples from communities with the least resources, and the use of digital technologies to transform lives in Africa, India and Cuba, Jonathan Ford will discuss what the world’s biggest brands can learn from the low-tech innovation model and how true creative thinking can realise future-proofed strategies for success.

Jonathan Ford

Jonathan Ford (Pearlfisher)

Pearlfisher Founding Partner & Chief Creative Officer (London)

Never one to accept the status quo, Jonathan continually provokes and questions the world, inspiring Pearlfisher to create design that makes the future better. An advocate of the power of creativity to inspire change, Jonathan has led the creation of some of the world’s most loved challenger and iconic brands…

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