JINS has set its sights on the international market. Part of the new brand identity for Japan’s leading eyeglass manufacturer, themed »Magnify Life«, is a new typography that can be used internationally and which allows the perfect combination of Latin and Japanese characters.
The new JINS visual identity is inspired by European design influences: Bauhaus, the Ulm School, and Swiss typography. These »Western« design principles also provided the foundation for the development of the JINS NEXT typeface. The result: A formal typeface with a modern, emotional look based on Futura.