Reto is the founder and design director at IXDS, responsible for the overall design strategy. He is a Professor at the University of Applied Sciences in Potsdam, where he teaches “Physical Interaction Design” and researches innovative, bodily-focused approaches to Human-computer interaction. Reto has previously worked as an Associate Professor with the Interaction Design Institute in Ivrea, and as a designer/researcher with Sony in Tokyo and Ideo in San Francisco. He studied Industrial Design at UdK Berlin and Mechanical Engineering at TU Berlin. Prior to his studies, Reto had an apprenticeship as a stonemason in Southern Germany.