Paolo is the Creative Director of Interbrand in Italy and is responsible for the creative output. From the initial strategic thinking, going through concept and design development, Paolo challenges the creative team to find the most appropriate solutions to grow businesses through branding. Paolo led the team that crafted the award-winning rebranding project for Juventus.

Paolo’s fifteen years working experience encompasses multidisciplinary branding projects for a broad range of industries, both for the Italian and the international market. His team envisions and delivers the experience, expression and storytelling that define brands in the real world.