In 1983, Norbert Gabrysch (*1956) founded the company ‘wir design’ with six design students in Braunschweig. With bureaus in Berlin, Braunschweig, München, and an international network of over 50 employees, wir design communications AG is now one of the leading agencies involved with corporate identity, strategy, corporate design and business communication in all of Germany. As managing director, Gabrysch is in charge of both the design and consultancy for a host of national and international clients. Aside from a number of “serious” projects, wir design also works for cultural and humorous clients. Those clients are the main focus of Gabrysch’s presentation, “Herzlich willkommen zum Designtheater” (Welcome to Design-Theater).