Mario Garcia is President an CEO of Garcia Media and has, in almost 30 years of design experience, redesigned over 450 newspapers worldwide (including The Wall Street Journal, Die Zeit, El Mercurio, El Tiempo, The San Jose Mercury News, The Charlotte Observer, and the Philadelphia Inquirer). He is the author of a dozen books including, “Redesigning Print for the Web,” his most recent publication. He has worked as a professor at Syracuse Univerity (New York) and the University of South Florida. Since 1984, he has been a faculty member at the Poynter Institute for Media Studies, where he founded the graphics department and just completed the most in-depth research ever in eye-tracking for the web.