Juli Gudehus designs – out of personal interest and on commission (e.g.for the Deutscher Bundestag and Die Zeit). She advises, monitors, coordinates, researches, gets excited, excites others, writes, collects, compares chalk with cheese, makes contacts, teaches, learns, loves colours (especially green!), counts beans, hesitates, asks, takes the plunge, marvels, and also relishes Stefan Sagmeister’s compliment that she’s “probably the purest conceptual designer” he knows.