Judith Mair was born in 1972 in Münster. After completing the “Abitur,” she studied design at the FH Köln (1992). In Juli, 1998, she finished a diploma in design (“ZeitZeichen – Stategien für ein schönes Leben” / “Signs of the Time – Strategies for a Beautiful Life”). Between 1996 and 1998, she partook in additional education as market- and media psychologist. Some of the places she’s worked since then include: Schauspielhaus Köln, Trendbüro Hamburg, and Team Peter Scholz, Radar (London). From 1998 to 2000 she worked as a freelancer for RTLnewmedia, Newsign (advertising- and trend agency), ifm (Institute for psychological market- and media research), z_punkt – future research, and the Trendbüro in Hamburg. In March 2000 she founded her own company, Mair u.a., which is an advisory, concept and design firm in Köln.