Edward Appleyard heads up the London Symphony Orchestra’s brand and communications, most recently leading on the Orchestra’s major new visual identity which, through its design and brand agency Superunion, won over 30 national and international awards. Originally from Northern England, Edward has two degrees in Music and, despite playing the piano and graduating with a Masters in Composition, went on to follow a passion in how people engage with arts and culture. He has since led marketing and design teams in the education, venue and orchestral sectors, and was recently elected as a Member of the Chartered Institute of Marketing. Edward’s work is underpinned by an acute instinct of audiences combined with a clear vision and determination to head in ambitious directions; this passion is fuelled by seeing the powerful impact that the arts and culture can have on people’s lives.