Dieter Telfser comes from the Vinschgau Valley in South Tyrol, holds an Italian passport and is at home in Vienna: asceticism and luxury, a love of self-promotion and hide-and-seek embodied communication. As articulate and belligerent as Abraham a Sancta Clara. A form-finder and a sceptic. Thus an effusive fashion performance at the Bauhaus Universität Weimar sits strangely with religious talks at the Marienberg Monastery. Those who accuse him of arrogance overlook the fact that, contrary to his intention, he is often seen and welcomed by agencies and friends as a ‘humanizer’. His eloquence, his media competence and his production experience lead to surprising insights. Telfser quarrels with the world, which for him is primarily the world of media. He had his first Macintosh at 16, is a self-taught creative expert, has worked in advertising agencies and for the Austrian Broadcasting Corporation (ORF), drew up plans for a media lab and keeps a photographic record of his borderline experiences – an enfant terrible. His blog telfser.com is a fascinating, colourful cliff-hanger.