Dagmar Nedbal has worked for Mastercard since January 2009. Initially the head of marketing, with responsibility for the company’s German marketing, she has been vice president of marketing for Central Europe since April 2015. Her job encompasses classic consumer marketing, sponsoring, media, trade marketing, and B2B sales. Mastercard is an international technology company providing innovative payment solutions. Mastercard’s technology connects consumers, banks, merchants, and governments in more than 210 countries.
Nedbal began her career in the consumer goods and foodstuffs industry at McCain Foods, Schöller, and Rudolf Wild/Capri Sun AG in product management, strategic and global marketing, new business development and, most recently, sales management for Eastern Europe. As the head of global marketing for Capri-Sun, she was responsible for brand management for notable licensees such as Kraft Foods in the US, and Coca-Cola in the Caribbean.
After spending a year in the USA, she studied business administration at the University of Mannheim.