Carl-Frank Westermann (born in 1950) has an MBA, and studied organizational psychology and music. He has worked with MetaDesign since September 1996. Since 2000 he has been in charge of development and head of the Sound Branding department. Among his clients are Allianz and Lufthansa. He has been a visiting professor (teaching sound concepts) in the postgraduate course of Sound Studies at Universität der Künste, Berlin since 2002.