Stupid is a small creative agency in Denmark run by Daniel Gjøde and Lars Neckelmann. These Stupid guys are focused on creating visually prominent and never-seen-before campaigns for the telly, the culture that surrounds them, and the music they love, and listen to. Stupid does motion and graphic design, promotional campaigns, television idents and a lot more – but most importantly they try to have a lot of fun with what they do.

Daniel has a background in acoustical engineering and has once written software for noise analysis…Eventually he found out that being a designer was much more fun and changed career. He has always had a passion for music and has been dj’ing and doing visual stuff ever since he got his first stereo.

Lars has created television campaigns for a decade and has always used sound and music as a key element in creating and controlling emotions. The good part is, that it gets to him as well, so if you want to see him cry: Play some rap music.