Michael Bierut: Learning the Slow Way
Here are seven lessons Michael Bierut of Pentagram would like us to know, lest we repeat—or, worse, improve upon—his mistakes.
Here are seven lessons Michael Bierut of Pentagram would like us to know, lest we repeat—or, worse, improve upon—his mistakes.
A giant in the design world, Michael Bierut needs no introduction. We are thrilled Michael will speak at TYPO San Francisco!
An African King may seem like an unusual guest for a conference on typography and graphic design, but King Bansah and Julian Zimmermann’s talk about branding a royal celebrity created a noticeable buzz of anticipation amongst the TYPO attendees.
As far as my limited searches have taken me, I believe that yesterday’s conference introduced two new terms into the already considerable lexicon of creativity and typography. I think it is right to take a few moments to place the terms and their loose definitions before the delegates for consideration and adoption. Two new entries in the creative lexicon. For your consideration.
Michael Bierut began his talk in a similar way to how Tony Brooks ended his: innocent and humorous. He started his presentation in Ohio Cleveland, where he grew up. Some early pictures of family and sketches in his school books lead to some first drawings of words and – essentially – his start into typography and graphic design. Encounters with publications such as Armin Hofmann’s Graphic Design Manual and Milton Glaser’s Graphic Design inspired Bierut to continue a career and life in graphic design.
Damian Gerbaulet ist ein junger Kommunikationsdesigner, der sich mit seinem Studio Création de Garbaulet selbständig gemacht hat. Hier auf der Typo stellt er sein Buch „Kommunikationsdesign als Marke“ vor: einen Blick auf die Designbranche und wie sich Freelancer, kleinere und größere Studios als Marke positionieren.