Thomas Castro (LUST): Digital Anthropology
Thomas Castro of Lust gave an eye-opening talk on the incredible work they are doing in what he calls “digital anthropology.”
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Jessica Hische: Uniting Nerds Through Typography!
Just as her url claims, Jessica Hische is awesome. The self-described Letterer, Illustrator, Crazy Cat Lady, and Secret Web Designer opened today’s TYPO SF with an inspiring overview of how, in just a few short years, she’s come from being “that drop cap girl,” and “that should I work for free flowchart girl,” to being one of today’s most well known and loved designers.
Rod Cavazos: Life Inside a Type-Obsessed Design Lounge
Rod Cavazos kicked things off in what seemed to be his typical, unorthodox style by asking his audience to turn on their cell phones and jack up the volume. If your phone rings, you get a prize. He also made it clear that he was not at the conference to uplift or inspire his audience. He claimed he was only at TYPO for show and tell, but that’s arguable. Rod was charming and his talk was undeniably inspiring.
John Berry on Cheap Quality: How to Use Design and Typography to Make Up for Lack of Budget
John Berry drew an audience by discussing a problem every designer encounters. No budget and possibly even *gasp* Kinko’s printing.
Juliette Bellocq: Becoming a Microscope
Juliette Bellocq of design studio Handbuilt offered a fascinating look at the inspirations and aspirations that drive her work, most importantly artist and designer (and nun) Corita Kent.
After a brief intro to Kent’s art and vision, Juliette provided a kind of conceptual schema for her own design work, breaking it into four categories:
Accidental Inspiration, Work and a Whole Lot of Fun with Joshua Davis
Joshua Davis’ work has a very colorful and energetic look to it, and his lecture style follows suit.
Oliver Reichenstein: Continuity through Design
Oliver Reichenstein started his talk by showing the famous Mad Men carousel clip (which you can see here ). Immediately after, he showed the same clip, only it replaced the slide photos with screenshots of the Facebook timeline. It was a clever way to illustrate the stark emotional difference between analog and digital. But why was this the case and where does this need come from? “Is it because Facebook sucks? Because it is badly designed? Because it looks unreal?” We are surrounded with the trend of analog, skeuomorphic design. He argues that such a thing is okay as long as they uphold their promise (he cited the new iPad app, Paper, being a good example).
Carolina de Bartolo’s Explorations in Typography Workshop
Educator and design writer Carolina de Bartolo led a workshop on setting body text to perform well under a number of design constraints. The education was aimed at those new to macrotypography, or those just hoping to polish their skills in working with long texts.
Michael Bierut: Learning the Slow Way
Here are seven lessons Michael Bierut of Pentagram would like us to know, lest we repeat—or, worse, improve upon—his mistakes.
Sean McBride A Renaissance in Web Typography
Sean McBride is one of the engineer-cum-designers working at Adobe’s Typekit, one of the major web font hosting services. Today he shared his insights into the current renaissance in web typography—which, if you’ve been living under a rock, is due to the now much-wider range of fonts available to web developers via the @font-face CSS spec.
Hugo Puttaert: Playing the five armed guitar
With a title like that there was a mixed crowd that attended Hugo Puttaert’s presentation today. There were the people that already knew who he was. The rest, including me and the group I was with, were pulled in by the subtext of “the five armed guitar”.
