Analogue visual tools in a digital world 

Lettering – “Learn how to use the right tools to improve your writing and set successful accents.”

Visualization – “Learn how to put the complex issues in a nutshell with the help of images.”

L. L. L., W. W. W., N. N. N.: Many of us remember the days in primary school spent slowly drawing curly lines and squiggles on the paper, and taking great care to stay within the light-grey lines on our school books. Our knuckles turned white with concentration, and we got a little bit better each day – until it was sometimes possible to read some of what we wrote.

But oh dear: it is also something that many of us have forgotten – because it is faster to write and easier to read on a computer, isn’t it? – Until the day that we need to write together on a brainstorming flip chart, or have to put something on paper during a major conference, live and visible for all to see. This challenge, using a thick marker pen on DIN A0 paper, turns even passable draftsmen into appalling writers – simply from lack of practice.


The ability to take complex issues, a large volume of information, or the goals of an upcoming project and put it all in a nutshell is an increasingly important skill in many professions. Tackling presentations, pitches, or conference notes with pen and paper for a change is fun and can be implemented quickly with the right material.


The company Neuland provides everything that makes conferences, presentations, trainings and meetings successful – from FlipChart to 0.1 mm thick marker.

At the Neuland® booth, Dominik Parson, Ann-Janine Hoffmann and Laila Silva-Tello will present markers for a variety of applications.

Visitors to TYPO are very welcome to try these products and their own writing skills on the stand.


And despite the digitization in our daily working lives, pen and paper are anything but “out”. Find out why and how you can apply more visualization yourself.

Join our workshop, “Analogue visual tools in a digital world; with pen and paper for a world” with Wiebke Koch.

Thursday, 17 May, 6:00 pm, Nest




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