Gerry Leonidas at TYPO Labs 2018 Photo: Norman Posselt
In an engaging and lively talk, Gerry Leonidas has encouraged us to re-think the way we design typefaces for the variable font market. He emphasized how overwhelming the multi-dimensional variable design space can be – especially for our linear imagination. His advice is to take advantage of this challenge and to address the needs of the real user: a concept of sweet spots comes as a solution for handling Variable Fonts.
