Workshop: Letter As Object with Sasha Prood

It is right after Friday’s lunch break and time for Sasha Prood to take over the busy Nest workshop stage. With a toolbox of different conceptual approaches she gives an insight into the workflow of combining letterforms and illustration.

The lucky participants who were able to snatch a seat in this session found a bunch of descriptive handouts and some drawing utensils in front of them. With the given theme of food, the attendees were asked to design their very own version of the logo of a well-known magazine.

The workflow of the Brooklyn based illustrator and graphic designer can be approached in three ways to develop the basic concept of an illustration: free hand drawing, the use of tracing paper and sketching on a light print of the basic forms. In the second hour the most promising piece is refined even further, resulting in a helpful base for the participants to take home.

Written by Benedikt Bramböck

© Sebastian Weiß (Monotype)

© Sebastian Weiß (Monotype)

 

© Sebastian Weiß (Monotype)

© Sebastian Weiß (Monotype)

 

© Sebastian Weiß (Monotype)

© Sebastian Weiß (Monotype)

 

© Sebastian Weiß (Monotype)

© Sebastian Weiß (Monotype)

Sasha Prood

Sasha Prood

Illustrator / Graphic Designer (New York)

Sasha is an illustrator and graphic designer from Philadelphia, Pennsylvania. Now living and working in Brooklyn, New York, she runs a studio that specializes in handlettering. The primary themes of Sasha’s work are the organic, the natural, and the scientific. The majority of these designs are carefully constructed using graphite, ink, watercolor paint, and digital media. With each project, Sasha aims to push the boundaries of the themes and mediums she works with to create rich, complex visuals. Sasha has cultivated her design skills at several, highly regarded institutions. She is an alumni of Carnegie Mellon’s School of Design, trained abroad at St. Gallen, Switzerland’s Schule fur Gestaltung, completed The Cooper Union’s postgraduate typeface design certificate program Type@Cooper, and is a graduate of the School of Visual Arts’ MFA Design, design entrepreneur program. In 2014 Sasha was selected as one of Print Magazine’s 20 Under 30: New Visual Artists, and most recently selected as both a 2015 Typography & Lettering Awards and a 2015 Regional Design Annual winner. Her client work has been published in collaboration with HarperCollins Publishers, WIRED Magazine UK, Bergdorf Goodman, SPACE NK, Milton Glaser Inc., and Mother London. Her work has also been featured in books, magazines and blogs including Gestalten’s “Los Logos 7,” Chronicle Book’s “The Little Book of Lettering,” Computer Arts Magazine, ELLE Interiör Magazine, Apartment Therapy, and Oh Joy!. Additionally, Sasha has exhibited her art internationally, including “75 Peters” in Brisbane and London, “Expletive: Ugly Words to Admire” in Minneapolis, “Early Bloom” in Brooklyn, and “Livin’ It” in New York City.